Foster Refrigerator and sister brand Gamko have launched a new entertaining animated video to help everyone understand the new Ecodesign Directive and associated energy labelling, coming into force for many types of commercial refrigeration from 1 July 2016.
The film shows what the new rating system means, explaining how equipment is tested and graded on a scale from A to G according to stringent legislative requirements.
Starring the much loved +stayclear chef and his scientific companion, the film was developed as a direct result of feedback the King’s Lynn based manufacturer received from its customers. Foster learned through conversations in the industry, people were unsure what Ecodesign legislation meant to them. They also found a significant number of dealers did not know the level of responsibility they held in correctly advertising products, be it on the web, in magazines, or at an exhibition.
Nick Bamber Head of Marketing at Foster and Gamko said: "There is so much information flying around and it’s no wonder people have got lots of questions about Ecodesign. Whether we are talking about Ecodesign, ErP or MEPS, essentially it all boils down to the same thing!
"Our animated guide, which is simple and clear will help dealers, customers and a wider audience, understand and in some cases even introduce them to, the new legislation. We all know ultimately the grade will be just one of a number of things customers will consider when deciding which refrigeration products are best for their organisation, but we feel it is our responsibility to help inform the industry on such a far reaching topic. If we can help we always will, especially if we can include ABBA in some way. Want to know how? Watch the video!"