THE NORFOLK DELI

Case study

At a Glance: The Foster Solution

In a hurry? Here are the headlines.

The Problem: Spiralling energy costs and inefficient displays were eating into margins.
The Fix: Replacing two older units with a single, high-capacity Foster EcoShow.
The Savings: £3,000 reduced from the annual energy bill (approx. £30k over 10 years).
The Win: 50% floor space reclaimed and sales boosted by "theatrical" LED lighting that drives impulse purchases.

Hear from Mark Kacary:

A Decade of Local Excellence

The Norfolk Deli has been a staple of the Hunstanton high street for over 10 years. An award-winning establishment, owners Mark and Rosie Kacary focus heavily on provenance, with a staggering 70% of their products sourced from local Norfolk businesses.

Describing themselves as "more cheesemonger than a typical deli," they stock over 100 premium cheese varieties. For a business built on the reputation of its fresh produce, reliable refrigeration isn't just a utility—it is the heart of the operation.

Enhancing Preservation and Presentation

For a specialist deli, the visual appeal of the product is as important as the taste. The Norfolk Deli found that their previous display chillers were letting them down, with dim lighting and inconsistent temperatures.

Since installing the EcoShow, the difference has been immediate. The unit features powerful LED uplighting that eliminates dark spots, ensuring every product is illuminated with a warm, inviting glow that draws the customer's eye.

"One of the immediate benefits we noticed with the EcoShow is the way it has significantly improved our ability to maintain the quality of our cheese. Our cheese not only looks better but also stays fresher for longer. Since the installation... it's been evident that customers are naturally drawn to how we display our cheese, and this has... boosted our sales."

— Mark Kacary, Owner

Turning Energy Savings into Cash Flow

In the current economic climate, energy efficiency is often the number one priority for business owners. The Norfolk Deli was battling high running costs from inefficient equipment that was also outputting excess heat, forcing them to run air conditioning to compensate.

By switching to the Foster EcoShow, the business has slashed its energy overheads significantly.

"Running products that aren’t energy efficient can cost a fortune! Moving to the EcoShow will save The Norfolk Deli nearly £3,000 on their energy bills every year, which gives us more cash flow to spend on stock. It's £3,000 we can spend on more cheese!"

Projected over the machine's 10-year lifespan, that is a £30,000 saving directly adding to the business's bottom line. That’s proof that the Total Cost of Ownership (TCO) is far more important than the initial purchase price.

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Maximising Retail Space and Capacity

Space on the high street is at a premium. The superior design of the EcoShow allowed Mark and Rosie to condense the contents of two previous multidecks into a single unit.

Despite the smaller footprint, the intelligent shelving design means they haven't compromised on capacity. The shelves are deep enough to hold a 3-kilo wheel of Brie comfortably without cutting, reducing prep time and waste.

"Let’s just say, the other multideck we have is your bog-standard SUV; that would make the EcoShow a top-of-the-range Range Rover with all the bells and whistles."

Maintenance Made Simple

Operational reliability is vital for busy owners who don't have time for complex maintenance schedules. The EcoShow comes fitted with Foster’s award-winning +stayclear condenser as standard. This aerofoil tube technology dramatically reduces the buildup of dirt and blockages—the primary cause of refrigeration failure.

"We’re not technical people, so the fact that we don’t have to clean the condenser is great. The idea of unscrewing parts of the multideck and putting it back together again is not for us. The thought that this will also help us with our maintenance bills is of great comfort."

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